Released on: March 8, 2008, 10:47 pm

Press Release Author: Flash Drive Direct

Industry: Marketing

Press Release Summary: Flash Drive Direct first to launch them into the promotional
logo marketplace.

The $16 Billion dollar US promotional logo products industry is getting a 16GB
boost. Flash Drive Direct is now offering 16 GB hand held flash drive memory
designs.

Press Release Body:

"We only expect this upward memory trend to continue," states John Graham, North
American director of Flash Drive Direct. " This business was mostly 32 MB
promotional give-aways 2 years ago, now the sale of the flash drives into the US
business economy is trending towards much larger memory drives. A year ago, 1GB was
the upper end, 6 months ago we hit 8GB and now we are at 16GB. We can expect to see
32GB within the next 6 months"

This technical breakthrough is made possible by a marriage of new high memory chip
sets from Samsung and a unique PVC molding process for the housing.

Instead of stacking a series of 2Gb chips in sequence to create larger memory there
is now a single 16GB Samsung Chip. This allows the design of the housing to be
flexible and innovative.

Flash Drive Direct is now Windows ReadyBoost deliverable.

Adding system memory (typically referred to as RAM) is often the best way to improve
a PC's performance, since more memory means more applications are ready to run
without accessing the hard drive. However, upgrading memory can be difficult and
costly, and some machines have limited memory expansion capabilities, making it
impossible to add RAM.

Windows Vista introduced Windows ReadyBoost, a new concept in adding memory to a
system this past year. It means the user can use flash memory, such as that on a
(USB) flash drive, to improve performance without having to add additional
hard-wired memory.
The flash memory device serves as an additional memory cache-that is, memory that
the computer can access much more quickly than it can access data on the hard drive.
Windows ReadyBoost relies on the intelligent memory management of Windows Super
Fetch and can significantly improve system responsiveness.
Windows ReadyBoost is simple to use. When a removable Flash Drive memory device is
first inserted into a port, Windows Vista checks to see if its performance is fast
enough to work with Windows ReadyBoost. If so, the user is asked if they want to use
this device to speed up system performance. The user can choose to allocate part of
a USB drive's memory to speed up performance and use the remainder to store files.

Flash Drive Direct is one of the first suppliers to offer this to the ad specialty
marketplace.




Web Site: http://www.flashdrivedirect.com

Contact Details: 12500 Horseshoe Way
Vancouver Canada
www.flashdrivedirect.com
jg@flashdrivedirect.com
604-272-8809